This project involved the creation of a refined brand identity and a complete website concept for Mariana Music. The work covered logo design, colour palette development, typography selection, iconography, and a structured website layout designed to present content clearly and elegantly.
The visual direction focused on creating a timeless and expressive identity that reflects musical craftsmanship and professionalism. A restrained colour palette was developed to balance warmth and sophistication, supported by elegant typography and custom iconography. The website concept prioritised clarity, hierarchy, and visual rhythm, allowing different content types—such as lessons, performances, and compositions—to sit comfortably within the same system.
A key challenge was balancing artistic expression with clarity and usability. The brand needed to feel refined and emotive without becoming overly decorative. This was addressed through disciplined typography, controlled colour usage, and consistent spacing. Another consideration was ensuring the visual system could scale across print, digital, and future content without losing cohesion.
The final result is a cohesive brand and digital foundation that feels confident, elegant, and adaptable. The identity system supports both visual storytelling and practical communication, providing a clear platform for ongoing growth and content expansion.
